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01 February 2019

Highwaysindustry.com’s Matt Lambert interviews Director Nick Leadley on Multihog UK’s rebrand to Multevo

Article published on HighwaysIndustry.Com

In 2018, Multihog UK Ltd has evolved, rebranded and become Multevo.

Despite a change of name and brand, clients can be assured that they will continue to be dealing with the same high-quality products and receive the same top-class level of service as the company continues to grow.

After a readjustment since the rebrand, we spoke with Multevo Director Nick Leadley to find out why the rebrand took place, what great Multihog UK elements have remained, and what’s new for Multevo moving forward.

Matt Lambert – HighwaysIndustry.com

HI: So, Nick, firstly -why the rebrand? What brought it on?

NL: “While continuing being the sole UK distributor of the Multihog product range which we have been associated with for nearly a decade our customers are constantly asking us to increase what we can offer them in terms of services and complimentary products to the Multihog range. The rebrand enables us to do this.”

What does the rebrand actually offer? Why is it a better service for clients?

NL: “The rebrand allows us to increase our scope and offer our clients increased access to innovative products and services because we aren’t solely tied to one product.”

The Multihog machine available from Multevo

What’s unique about Multevo as opposed to Multihog UK?

NL: “As Multihog UK Ltd our sole product was obviously the Multihog range which is manufactured in Dundalk in Ireland. This, we continue to do as Multevo Ltd.

“What makes Multevo unique is that we can introduce innovative products and services and continue to support the risks that our clients have to take to use new products and services brought to the market.

“Our history shows that we can bring innovation, support innovation and help clients to make it work for them, all we are now doing is increasing our offerings in each of these areas to more than one product.”

What top class elements of Multihog UK remain?

NL: “In short: Everything.

“Our targets are to maintain and improve everything about what we have been doing for over nearly a decade, all the good things we are known and respected for remain, the sales, service and hire of this exceptional Multihog product.”

By being Multevo, what is new that adds to what was existing with Multihog UK?

NL: “Mainly, a new contracting division for the clients who prefer us to complete the services using the Multihog range ourselves, instead of them self-delivering. It means they can hire expertise as well as hardware.

“As well as sales, service and hire of this equipment we also offer the same access to the use of the equipment through the contracting division.

“Additionally, the Hot Water Weed Control range of equipment which kills weeds without the use of chemicals. This Waterkracht product range is particularly effective on invasive and injurious plant species and are particularly appealing in this age of constantly having to be as environmentally friendly as possible.”

SEE MORE PRODUCTS FROM WATERKRACHT

What are your aspirations for the new brand/company?

NL: “We want to evolve and help our clients to evolve at the same time by bringing strong innovative products to market by any means required, we want people to just ask and see if we can do it as opposed to assuming we won’t.

“We want to be known and renowned for being an evolving flexible partner!”

What are the short-term goals for 2019?

NL: “Our ultimate goal in the short-term is to rubber stamp to everyone who’s known us as Multihog UK Ltd that we are still the same people and standards but with more to offer and to establish our new brand Multevo in the market place.”

We then asked Nick about the short-term changes and impact-if any- of the rebrand.

Nick concluded:

“During the transition we have had strong support from our main brand Multihog who continue to be a strategic partner moving forward.

“The transition has helped us to get more Multihogs on the UK network using the contracting mechanism, this part is a win-win for us, Multihog and our clients,

Additionally, we can also use this successful model for other brands like Waterkracht which are bringing innovation to the marketplace as we all evolve together.”