multevo logo

Highwaysindustry.com’s Matt Lambert interviews Director Nick Leadley on Multihog UK’s rebrand to Multevo

Article published on HighwaysIndustry.Com

In 2018, Multihog UK Ltd has evolved, rebranded and become Multevo.

Despite a change of name and brand, clients can be assured that they will continue to be dealing with the same high-quality products and receive the same top-class level of service as the company continues to grow.

After a readjustment since the rebrand, we spoke with Multevo Director Nick Leadley to find out why the rebrand took place, what great Multihog UK elements have remained, and what’s new for Multevo moving forward.

Matt Lambert – HighwaysIndustry.com

HI: So, Nick, firstly -why the rebrand? What brought it on?

NL: “While continuing being the sole UK distributor of the Multihog product range which we have been associated with for nearly a decade our customers are constantly asking us to increase what we can offer them in terms of services and complimentary products to the Multihog range. The rebrand enables us to do this.”

What does the rebrand actually offer? Why is it a better service for clients?

NL: “The rebrand allows us to increase our scope and offer our clients increased access to innovative products and services because we aren’t solely tied to one product.”

The Multihog machine available from Multevo

What’s unique about Multevo as opposed to Multihog UK?

NL: “As Multihog UK Ltd our sole product was obviously the Multihog range which is manufactured in Dundalk in Ireland. This, we continue to do as Multevo Ltd.

“What makes Multevo unique is that we can introduce innovative products and services and continue to support the risks that our clients have to take to use new products and services brought to the market.

“Our history shows that we can bring innovation, support innovation and help clients to make it work for them, all we are now doing is increasing our offerings in each of these areas to more than one product.”

What top class elements of Multihog UK remain?

NL: “In short: Everything.

“Our targets are to maintain and improve everything about what we have been doing for over nearly a decade, all the good things we are known and respected for remain, the sales, service and hire of this exceptional Multihog product.”

By being Multevo, what is new that adds to what was existing with Multihog UK?

NL: “Mainly, a new contracting division for the clients who prefer us to complete the services using the Multihog range ourselves, instead of them self-delivering. It means they can hire expertise as well as hardware.

“As well as sales, service and hire of this equipment we also offer the same access to the use of the equipment through the contracting division.

“Additionally, the Hot Water Weed Control range of equipment which kills weeds without the use of chemicals. This Waterkracht product range is particularly effective on invasive and injurious plant species and are particularly appealing in this age of constantly having to be as environmentally friendly as possible.”

SEE MORE PRODUCTS FROM WATERKRACHT

What are your aspirations for the new brand/company?

NL: “We want to evolve and help our clients to evolve at the same time by bringing strong innovative products to market by any means required, we want people to just ask and see if we can do it as opposed to assuming we won’t.

“We want to be known and renowned for being an evolving flexible partner!”

What are the short-term goals for 2019?

NL: “Our ultimate goal in the short-term is to rubber stamp to everyone who’s known us as Multihog UK Ltd that we are still the same people and standards but with more to offer and to establish our new brand Multevo in the market place.”

We then asked Nick about the short-term changes and impact-if any- of the rebrand.

Nick concluded:

“During the transition we have had strong support from our main brand Multihog who continue to be a strategic partner moving forward.

“The transition has helped us to get more Multihogs on the UK network using the contracting mechanism, this part is a win-win for us, Multihog and our clients,

Additionally, we can also use this successful model for other brands like Waterkracht which are bringing innovation to the marketplace as we all evolve together.”

Multihog UK has evolved – Make it Multevo!

After 8 years of trading as Multihog UK Limited the UK distributor of Multihog products has now evolved to Multevo Limited as part of a rebranding initiative to continue to innovate to meet market demands.

Multihog UK limited was established in 2010 with the aim of introducing the UK market place to the innovative, multi-purpose Multihog tool carrier which was an unknown entity at that time.

Over 8 years later and 6 more Multihog models in the range, with an endless amount of attachments, the firm now boasts a third of all councils are customers and at least 80% of airports and major highways contractors.

The Multihog is a unique range of multi-purpose articulated tractors that accept a wide array of attachments to the front and rear for all year utilisation. The idea is to maximise return on investment through improved fleet efficiency and operational productivity. The Multihog product itself was first developed in 2008 and has evolved and expanded through continuous innovation throughout this time.

Heathrow and Gatwick Airports were early adopters of the machines back in 2012 for winter maintenance duties and subsequently increased orders after initial investments; whilst highways contractors such as Skanska, Amey, Kier and Ringway to name but a few utilise these units on hire or owned outright across the UK for various applications.

As a result, the robust, road legal and hydrostatic four-wheel drive Multihog machine range is now the UK market leader in its class because of its enhanced manoeuvrability and unrivalled reliability in every application it undertakes.

The rebranding exercise has been in the pipeline for some months as the organisation has looked to strengthen opportunities to increase the Multihog’s prominence in the market.

Multevo have the world’s largest hire fleet of Multihogs anywhere in the world and are committed to removing barriers to allow for customers to benefit from these versatile vehicles. In addition to outright sales and hire of Multihog products and services, Multevo also self-deliver services such as highway maintenance utilising the machines they distribute.

Multevo Director, Nick Leadley explains the rebrand in more detail: “This rebrand is the next logical step in our company’s evolution to differentiate ourselves and our offering. In a nutshell you will continue to deal with the same familiar faces, state-of-the-art products and second to none services under the new Multevo brand – nothing else has changed in that respect.”

For those interested in checking out the transition from Multihog UK to Multevo please visit www.multevo.co.uk to see the rebrand for yourselves.

 

WINTER IS COMING…

This is a recent contribution to LAPV Magazine by Josh Sweeney, Strategic Marketing Manager at Multevo.

The formidable ‘Beast from the East’ as well as the ‘Pest from the West’ delivered a prolonged period of winter weather the UK hadn’t experienced for some time, arguably since 2010 – ironically the same year Multihog established in the UK.

The only thing that seems certain is the unpredictability of the British climate and as such local authorities are looking for cost-effective solutions that meet this growing uncertainty.

Naturally, the adaptability of plant and equipment within council arsenals to tackle erratic weather will invariably be a key advantage in terms of operational response and long-term efficiency moving forward.

The Multihog is a unique range of articulated multi-purpose vehicles that accept a wide array of attachments to the front and rear for all year utilisation to maximise return on investment through improved fleet efficiency and operational productivity.

The machines have helped over a third of all UK local authorities reduce overheads, whilst maximising service delivery, by selecting one versatile machine to tackle several different highways, grounds and winter maintenance operations.

The robust, road legal and hydrostatic four-wheel drive Multihog machine range is now the UK market leader in its class because of its enhanced manoeuvrability and unrivalled reliability in every application it undertakes – especially winter resilience.

All Multihog users have the unique ability of instantaneous winterisation, as soon as a change in the weather, because all attachments can be easily interchanged within a matter of minutes without the need for mechanical tools or lifting equipment.

Multevo Limited, the UK Multihog distributor since 2010, has the world’s largest dedicated Multihog and attachments hire fleet, which enables existing Multihog customers to hire additional winter attachments such as snow ploughs, gritters, de-icers and snow blowers to integrate with their existing machines at minimal cost.

As well as hire flexibility, many Multihog owners are realising the empirical advantages of utilising multi-purpose machines to replace several traditional single-purpose plant and equipment to allow for increased utilisation and efficiency.

Recently, Durham County Council took the bold move to replace two traditional snow blower machines with two Multihogs – the replacement programme alone produced a shrewd initial saving of £80,000.

In addition to this, their adaptable Multihogs are now also assigned for other applications, such as road planing and site sweeping, saving an extra £50,000 per annum. Durham County Council are one of many local authorities managing to improve service delivery through increased utilisation of more versatile equipment through fleet replacement.

Multihog’s latest more compact machine, the CL, has been designed to offer a simpler solution to assist cash strapped local authorities, already under immense pressure, utilise the basic benefits of the multi-purpose Multihog.

The CL is based on the compact CX model designed for maintenance in tight urban areas, cycleways and footways but requires less of an investment than the CX itself by limiting some functions.

For instance, the CL has one load-sensing hydraulic pump working up to 90 litres per minute making it ideal for attachments such as snow ploughs, sweepers and mowers. Finally, the new unit is lighter too, allowing for greater carrying capacity on the rear for salt spreading.